About Principal

Everywhere you see the word 'Principal', you'll see the line 'Delivering genuine business benefits'. Our mission is to be a strategic partner to our customers, providing the skills & vision to support their long term business requirements.
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Welcome from Richard Cashman, Principal CEO

The printer and copier markets are in mutually exciting turmoil at the moment. Convergence, or the combining of their respective technologies, means that printers and copiers are not only doing each other’s jobs, but additionally with the added benefit of combining colour in with standard mono output, fully network able and affordable- all in one a neat unit. That’s fantastic for the consumer…isn’t it?
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What the trade paper 'Channelinfo' said about Principal

In 1987 Richard Cashman set up Principal as a copier dealership and today the Principal Corporation incorporates seven trading companies and has a turnover of £14 million; Channelinfo met with cashman to discuss the success factors that are behind the company's growth.

Looking at the Principal Corporation of today, with its dynamic team of 100 people and high tech expertise, it is hard to cast the mind's eye back 20 years to when it was a team of three people. It takes a leap of imagination and plenty of energy to take in the expansion and diversification that brought it to its current size and status, and this is where CEO Richard Cashman comes in, a man who has always had his eye on the future, an appreciation for others' expertise and the conviction to take the necessary risks.
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